93% of households receiving Valpak are aware of it.
87% of households receiving Valpak open and look through the coupon offers.
81% of households receiving Valpak look at every coupon in the envelope.
Among those households who open and look through the envelope, 71% keep their Valpak coupons for at least one month or until the expiration date or until the next mailing.
*Source: 2010 Valpak® Readership Study, Research Now: ±2.2% at the 95% confidence level
